As some marketing content is seasonal, be sure to keep in mind that spring in the Northern Hemisphere begins in March, while March marks the start of autumn in the Southern Hemisphere. These clock adjustments are made in the spring and fall, usually from mid-to-late-March and late-October to early November. Each country determines its specific time change procedures. Twice a year, you'll need to factor in Daylight Saving Time (DST), in which many countries adjust their clocks. In this case, you'll need to convert Eastern Time (ET) for New York to Central European Time (CET) for Paris. For instance, you may be planning your email marketing and communication campaigns from your office in New York, while your target audiences are in Paris. 24-Hour Clock Time Conversion TableĪnother time-related aspect to stay on top of is time zones. Here's a handy table to help you easily convert AM and PM times to a 24-hour clock time format. As a refresher, the United States uses an AM and PM format, whereas the 24-hour clock, sometimes referred to as military time, is more commonly used in Europe. Naturally, there are differences to consider from one country and culture to another, and one of the most practical ones is the timing of your communications. Here are some helpful resources to avoid confusion and get your best results. Communicating with audiences around the globe presents both an exciting opportunity as well as some unique challenges and considerations.
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